Shining my light on the world just like UMI Says
I’m a Content Strategist + UX Writer based in Dallas, Texas. My specialty is converting convoluted instructions, raw notes, and technical jargon into easy to understand content that builds trust with people. I do this across multiple mediums including web, mobile, email, social, downloadable and printed marketing collateral.
Let’s get personal
Over-analyzer. Big dreamer. Loud with the right crowd and quiet with the rest. I believe in Sade Sundays, the Room of Requirement, and philosophy as told by the Peanuts characters.
90s baby raised on 70s soul. Born and raised in California, I’ve been Texas fed since 2015. I’m also the mom of a fur baby named Layla, a Boxer mix who knows Saturdays are for daycare and Sundays are for naps.
I’m an avid reader but not a book purist (any format works for me). I have an emotional investment in fictional characters on the pages and the screen.
I bond with friends and family over food, music, and binge-watching TV. I believe in extra pickles (dill) on everything, and pineapple IS an appropriate pizza topping.
Back to Business
Words of affirmation are legitimately my love language. I believe J.K. Rowling said it best via Dumbledore: “Words are, in my not-so-humble opinion, our most inexhaustible source of magic. Capable of both inflicting injury, and remedying it.”
I believe words have the power to enhance experiences and change people’s lives. It’s important to me to create original content that is rooted in empathy for the people reading it and aligns with the mission of the messenger.
I collaborate with designers, researchers, and subject matter experts to create voice, tone, and style guides that help people feel empowered, welcomed, and understood. I then work to activate the use of these guides organization-wide, to keep brand communication consistent at every touch point.
I create content of all shapes and sizes. I love coming up with brand and product names. I believe live-tweeting is one of the best forms of community building. I’ve created social media content for thought leaders, product names and descriptions for e-commerce brands, e-books for college students, website copy for doctors and lawyers, ad copy for paid search campaigns, and microcopy for apps and software.