Do you want the TL;DR version, or do you have a bit of time on your hands?
Quick (& 3rd person)
Briana Ford has spent more than 10 years working with businesses on their social media presence and strategy. She has covered all aspects including content creation, community management, and paid advertising, making her a full-stack subject matter expert. Her intuitive ability to put herself in the end-user’s shoes is her biggest “blue ocean” when it comes to customer acquisition.
Extended Remix (& 1st person)
I was blessed to have a stepdad who built computers, so I had a computer in my house since I was 5, and my own PC when I turned 8. When I was 9, I built my first website on Expage.com, and built literally hundreds since then.
I admit, I was on social networks probably long before I should have been. But it worked to my benefit! I became the youngest moderator of an online forum at just 12 years old, and used MySpace and LiveJournal in high school to keep my small learning community connected online.
I started with more than a dozen college internships that required establishing the social media presence of businesses on Facebook and Twitter. One turned into my first full-time Social Media Coordinator role in 2010. I began providing freelance social media work and consultations for a variety of blogs and brands on the side.
As algorithms changed, so did the needs business owners. I became certified in Google and Bing Ads, and got first hand experience with paid social advertising. My personal experience led me to pursue social media buying professionally, where I began to focus primarily on Facebook and Instagram ads.
Alongside my day job, in the past 5 years, I’ve had the pleasure of wearing several additional digital hats, including:
I’m currently based in Dallas, Texas, soon to be relocating to Fort Myers, Florida, but I remain a California girl at heart.