media buyer
& community manager
Briana Ford
About
My Story
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“Words are, in my not so humble opinion, our most inexhaustible source of magic, capable of both inflicting injury and remedying it.”
– Albus Dumbledore
Experience
My Resume
Years Experience
Years of Management Experience
Years in DFW
Trips home (LAX) per year (average)
Starring Roles
Community Manager @ Khoros
June 2020 – Present
I manage and moderate Facebook communities for a Fortune 100 company using Groups and Pages.
Media Buyer @ Spigot
May 2020 – Present
I acquire new users for Android apps using Google and Facebook Ads.
Previous Roles
Senior Social Media Buyer
@ Active Network
January 2019 – April 2020
I lead digital marketing agency services (paid search, social, and email), managed campaigns for high budget clients, and managed partner relationships. Also responsible for team training and SOPs.
Digital Operations @ DexYP
(now known as Thryv)
May 2012 – January 2019
Multiple roles including Campaign Manager (2017-2019), Senior Website Consultant (2016-2017), Digital Support Supervisor (2015-2016), and Social Media Specialist (2012-2015).
Education
Certificates
Facebook Media Buying Professional (Exp. Aug 2021)
Facebook Community Manager (Exp. Oct 2022)
Facebook Digital Marketing Associate (Exp. June 2022)
Google Ads Search (Exp. Jan 2022)
Google Ads Display (Exp. Jan 2022)
College Education
2008-2019
Studied marketing, psychology, and instructional design at CSU Long Beach, Kaplan University, and Ashford University. 30 credits away from BA.
Work
Gallery
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Blog
My Journal
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Translating Marketing Skills to UX and Design
Growing up, I initially wanted to be a lawyer. When my mom's coworker was studying for the bar, she let me borrow one of her law books. As much as I love reading, that book intimidated me and made me consider other career paths. I then read another book, a fiction...
I was Team XD until I discovered this feature in Sketch
To start my journey in UX, the number one app mentioned was Sketch. It's a "digital toolkit" designed by designers, for designers. I downloaded the free trial and did absolutely nothing with it. So by the time I got serious, of course, my trial expired. A full Sketch...
How to Get Your UX Design Education On the Low
One of the reasons I'm pursuing a self-taught journey of UX is because of the price. There are several programs out there that claim to get you career-ready in between 3 months and 12. But the price tags on those programs are definitely out of my budget. So now we...
Contact Me
Get In Touch
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